‘Hill Climb Racing’ grows from an app into a business, using AdMob

Toni Fingerroos, a games developer in Finland, became inspired to create a mobile app. He devoted 3 months to building it, often working 16 hour days. That idea became the hugely popular Hill Climb Racing, and the game has grown to be part of a successful app business called Fingersoft.

Hill Climb Racing has been downloaded in over 145 countries on both iOS and Android. AdMob consistently generates nearly 100% ad fill rates and enables Toni to monetize the game on a global scale. He uses AdMob house ads to promote his app too.

“Hill Climb Racing has over 60 million downloads. About 40% [of the revenue] comes from advertisements, and AdMob is our cornerstone,” says Toni. Hear more about Toni’s story in the video below.

Download the PDF version of the case study here.

Posted by Mike Schipper, Product Marketing Manager, AdMob

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